Cape Town, Western Cape.Be Seen.Founded 2026.

Visi

Everyone deserves to be seen

A visibility brand for anyone who moves through the dark. It starts with something you already wear, a warm beanie with its own built-in light, so drivers see you coming instead of finding you in their headlights.

Sign up for enquiriesSee how it works

Move your cursor across the dark

Fitness Freaks.Outdoorsmen.Pedestrians.

The shared hour

05:00Cape Town, June.
Sunrise 07:51.

The dark doesn't ask what you earn.

Before the sun comes up, the same stretch of road carries people with almost nothing in common, except that the car coming round the bend hasn't picked any of them up yet.

The trail runnerTraining before work
The security guardWalking off a night shift
The factory workerCatching the first taxi
The studentCycling to a 6am lecture

Same road. Same hour.
Same headlights.

The product

A beanie with its own light.

We're not building a novelty beanie. We're building visibility you can wear. The Visi beanie has a rechargeable LED light built right into the knit, so you don't wait for someone else's headlights to be seen. You make your own light.

What it is

  • Warm, close-fitting knit beanie
  • Built-in LED light, integrated into the beanie
  • Rechargeable via USB-C
  • The light is part of the beanie. Nothing to clip on, lose or forget at home
  • One product, not sorted by income
  • Designed in Cape Town

Specs

  • Light Built-in LED
  • Detachable No, fully integrated
  • Charging USB-C rechargeable
  • Beanie Warm knit, one size
  • Price R349

The light is built into the beanie, not clipped on. That means it can't fall off or get left behind, and it also means the beanie shouldn't go in a washing machine or tumble dryer. Care instructions come in the box.

Where we stand

One product. No budget version.

Right now, safety gear is sorted by income. The gear itself tells you what someone earns.

We didn't make a premium one and a cheap one. We made one, and we made it good enough for both. The person running for fun and the person walking home from a shift are doing the same thing in that moment: moving through the dark, hoping to be seen.

Good to know

Before you order.

Can I take the light out?No. The light is built into the beanie and isn't detachable. It's one piece, so there's nothing to lose.
How do I charge it?With a USB-C cable, the same kind most phones use.
Can I wash it?Not in a machine. Because the electronics are built in, keep it out of the washing machine and tumble dryer. Follow the care card in the box.
When will it ship?Pre-orders ship from late October 2026, once the first run lands in Cape Town.
How much is it?R349 per beanie. Delivery or collection in Cape Town is arranged with you by email before dispatch.
Can I cancel a pre-order?Yes. Cancel any time before your beanie is dispatched for a full refund. Email propah.2026@gmail.com.
Ordering for a team, club or business?Group orders and custom branding are priced on request. Use the enquiry form below or email propah.2026@gmail.com.

For business

Visibility for your whole team.

Visi works with security companies, facilities management, parking operators and logistics businesses — anyone with people working in low light. Order in bulk for your staff, or white-label the beanie with your own branding. Bulk and branding pricing is quoted on request.

Bulk ordersKit out your team in one order, delivered to a single drop-off point.
White-labellingYour logo on the beanie. Branding is quoted separately based on what you need.
Clubs and groupsRunning clubs and small groups save on delivery with one shared drop-off.

Tell us what you need in the enquiry form below, or email propah.2026@gmail.com.

First run, 2026

Get in touch.

The first run is limited. Sign up below with any questions or to register your interest, and we'll get back to you by email.

R349per beanie

Built in Cape Town, for the people who move through it before the sun comes up.